An IP address, or Internet Protocol address, is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication. It serves two main purposes: identifying the host or network interface and providing the location of the device in the network.
For businesses operating across multiple regions, effective geotargeting is essential for providing personalized experiences to website visitors worldwide. This includes tailoring content, pricing, and dedicated pages based on the visitor's location to enhance engagement and conversion rates.
Online applications are most susceptible to attacks today. Securing them is a need for their robustness. Here is how you can restrict the access to your online applications to the visitors from a specific region using IP Location services.
"IP Geofeed" or "Geofeed", is a standard format to publish the IP blocks and associated geolocation information. Geofeed is a CSV formatted file, typically distributed over an http(s) link.
